
End-to-end product and brand design for a multi-role compliance SaaS platform built for structured, secure data management.
This project was part of an intensive design sprint exploring how the 'My Sky' app could evolve beyond account management into a more engaging, everyday companion experience. Over the course of a focused workshop week, we explored future-facing concepts aimed at increasing personalisation, connection, and daily utility. I translated the strongest directions into more than 50 high-fidelity screens to demonstrate how the ideas could realistically integrate into the existing ecosystem.
Sky UK Limited
2018–2020
UI Designer
The app served a clear functional purpose but lacked deeper engagement or a sense of personal connection.
The sprint focused on exploring:
The challenge was balancing innovation with feasibility within an established product.
I participated in early ideation and workshop synthesis, helping shape the core directions of the sprint. I then led the visual and interaction design, translating concepts into high-fidelity prototypes that demonstrated how new features could live within Sky’s existing UI patterns.
My work focused on clarity, feasibility, and modular integration rather than purely conceptual visuals.
Social viewing features and friend recommendations
Three main directions emerged from the sprint, each exploring different ways to increase engagement while maintaining usability.
Features such as “Friends Recommend” introduced lightweight social interactions, allowing users to see what others were watching and share curated playlists. The aim was to add a human layer to the viewing experience without overcomplicating the interface.
We prototyped a playful face-scan concept that suggested content based on mood. While intentionally experimental, it opened up conversations around adaptive UX and contextual personalisation.
The homepage was restructured to feel more useful beyond TV management, integrating elements such as weather, news, and richer previews to encourage more frequent use.
All concepts were designed modularly so they could slot into the existing architecture without requiring a full redesign.
Emotion-based content suggestions interface
Smart home hub integration and daily utility features
Personalised content discovery
Although this was a short sprint, it influenced wider conversations around the future direction of the product. The high-fidelity prototypes helped stakeholders visualise possibilities quickly and assess feasibility in a structured way.
The project reinforced how focused concept sprints can surface meaningful strategic directions, even when not all ideas move into production. It strengthened my ability to translate early-stage thinking into tangible, testable design proposals under time pressure.
Have a project in mind? I'm available for new opportunities and love designing thoughtful, user-friendly digital products, whether it's UX/UI for web and mobile apps, SaaS platforms, or something new.
Get in touch