End-to-end product and brand design for a multi-role compliance SaaS platform built for structured, secure data management.
BrandUX/UIMobile-FirstInsurance
Covea – GoSure Brand & UX Redesign
Covea needed a clearer and more forward-looking digital direction across its insurance products. I worked on the creation of 'GoSure', a mobile-first brand designed to modernise the user experience and establish a scalable design foundation for future digital products. The project focused not only on visual identity, but on rethinking how digital insurance journeys could feel, function, and evolve.
Client
Covea Insurance plc
Year
2020–2023
Role
Senior UI Designer
Tools
FigmaAfter Effects
The Challenge
Covea’s existing product brands lacked consistency and were not designed with mobile-first or accessibility principles in mind. User journeys were inefficient and contributed to customer drop-off.
Internally, design and development teams were working across different tools and processes without a shared system, leading to fragmented execution and difficulty scaling improvements.
The challenge was to:
- modernise the customer-facing experience
- create alignment across teams
- introduce a scalable design foundation that could support future innovation
My Role
I worked across brand creation, UX redesign, and design system foundations. This included shaping the visual and verbal identity of GoSure, defining mobile-first interaction patterns, redesigning core insurance journeys, and building reusable components in Figma. I also created interactive prototypes to communicate concepts and support stakeholder alignment.
Car insurance quote screen with vehicle registration input and summary
Car details found screen showing vehicle information and coverage options
Driver license upload screen with document verification interface
The Solution
GoSure was developed as a new digital-first insurance brand, including naming, logo, tone of voice, visual language, and supporting brand guidelines.
Beyond brand creation, the work focused heavily on structure and scalability. I helped introduce a component-based toolkit in Figma, establishing a clearer connection between design and development and creating a single source of truth.
The brand also provided space to explore more progressive ideas, such as licence scanning for insurance quotes, allowing the team to test innovation within a cohesive digital framework.
Customer account dashboard showing policy management and quick actions
Design system UI components and guidelines
Insurance user journey map showing key touch points and interactions
Home and tech insurance cover selection flow
Project Impact & Reflection
GoSure provided a clearer visual and UX direction across digital touch points and introduced a more consistent, scalable way of working between teams.
It was particularly rewarding to see conceptual work influence real product decisions and move into production. The project reinforced the importance of strong foundations, both in brand and in systems, when modernising legacy digital products.
Claims support chat interface with AI assistance
Final payment step with secure checkout interface
More projects
UX and UI redesign of a healthcare website, focused on improving accessibility, navigation, and clarity across complex medical content.
Built the design foundations and UI toolkit supporting a scalable, mobile-first design system across Covea’s digital products.
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Transform your ideas into intuitive experiences
Have a project in mind? I'm available for new opportunities and love designing thoughtful, user-friendly digital products, whether it's UX/UI for web and mobile apps, SaaS platforms, or something new.
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