
End-to-end product and brand design for a multi-role compliance SaaS platform built for structured, secure data management.
This project involved creating a new brand identity and final UI for a personal trainer management app. The goal was to design a clean, modern tool that helps trainers manage clients, bookings, and payments in one structured system. The focus was on clarity, usability, and a strong visual identity suited to the fitness space.
Fitness-focused SaaS startup
2024
Product Designer (Brand & UI)
Personal trainers often rely on scattered tools to manage scheduling, payments, and client progress. The app needed to bring these workflows together in a single, intuitive interface.
It had to feel bold and energetic, aligned with the fitness market, while remaining simple and efficient for daily use.
I led the visual direction and UI design, creating the brand identity alongside the mobile interface. My work included defining the colour system, typography, layout structure, and key app screens covering scheduling, client management, and payment tracking.
The goal was to deliver a cohesive product that balanced strong visual presence with functional clarity.
Welcome screen and onboarding experience
The app was designed with a dark theme and vibrant accent colours to reflect the energy of the fitness industry while maintaining clear hierarchy and readability.
From the home screen, trainers can quickly view upcoming sessions and manage their schedule. Client management screens track session usage and progress, while payment tracking provides visibility over earnings and outstanding balances.
By consolidating bookings, client data, and payments into one interface, the app reduces administrative overhead and simplifies day-to-day management.
Payment overview and financial tracking
Client list and management interface
Although a focused and fast-paced engagement, the project demonstrated how strong structure and visual clarity can elevate even a simple product brief.
It reinforced the value of pairing brand thinking with UI execution, ensuring the product felt cohesive from identity through to interaction.
Have a project in mind? I'm available for new opportunities and love designing thoughtful, user-friendly digital products, whether it's UX/UI for web and mobile apps, SaaS platforms, or something new.
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